- Author Sanjib Kumar Das
- Published July 1, 2022
- Word count 823
View author’s other articles
If you run an online company, specifically an eCommerce website it is likely that you’ve already spent much time enhancing your site’s design. Design optimization, quick download speeds, as well as appealing images are all part of making customers want to visit your site.
Have you ever considered going further or using web designs as an integral component of your marketing strategies?
When people think of branding on websites it is about the visuals. For instance, making a logo stand out and the color selections. These are the most important aspects of branding definitely.
However, there’s more than this. Every interaction between your online business and a client can be viewed as an opportunity for chance to brand your company since branding is about how you appear of your brand in the eyes of the public.
This implies that the overall look of your site is more crucial than you think.
Website Design Aesthetics And Your Brand
As we’ve mentioned that one of the primary things people consider when thinking of an image is the visuals that make up the logo graphic as well as the colors and the font.
Visuals are an essential part of the design of your website, as well. For all that, 0.05 seconds doesn’t give users enough time to go through your site and discover what you can provide.
Designing a visually pleasing website
Therefore, designing a visually appealing website should be on the top of your priorities list to reduce the bounce rate.
Also, you should consider maximizing your brand’s presence within the site’s design. The most frequently used spot is the left-hand corner. Use your company’s color scheme, and include your logo’s fonts, graphics and images.
In the end, think of your website as if it were the place where your brand’s name is. Visually and aesthetically it must reflect and enhance your brand’s image to become the primary element of your brand’s efforts.
Website Optimization and Customer Service
The way your website functions and loads is a crucial aspect that affects the overall performance of your design.
Users form opinions about websites they visit within incredibly short durations. Therefore, if your website is taking longer than 0.05 seconds to open, you’re putting a high possibility that users will leave the site.
Improve loading speed through optimization of images
Optimizing your site’s layouts and images for faster loading times and increase the likelihood that your first customer will even visit the website — or even stay there. A well-maintained website that is respectful of the time of users will, on the merits of its design, add some extra sparkle to the name of the company.
In the same way, it’s not just loading times that give customers a real service experience. Include the most important and pertinent information on your layout, such as contact details and listings of products. Let your website perform what it was designed to perform and your business will reap the benefits.
Web Design Technology and Impact On Branding
One of the biggest elements for many of the emerging brands is the degree to which “cutting cutting-edge” they are perceived as. Particularly with regards to an internet-based eCommerce-based website user-friendly and advancements in technology can be a major draw for new customers in addition to aiding the retention of existing customers.
It is important to keep your website up-to-date, fresh, and up-to-date and using the most current technology can give your brand the boost it needs to succeed.
Keep your website updated with new relevant content, and optimize for mobile devices.
This is not just about making sure that you keep your website up to date and provide current relevant, actionable or interesting content frequently. This also means ensuring that you optimise your site to work on a variety of platforms, such as laptops and mobile phones, desktops and tablets.
The ability to design for a variety of platforms allows brands to connect with the widest range of users. Consider the fact that 40 percent of all online transactions last year were made using a mobile device, and the ratio of mobile users in comparison. laptop users continue to grow.
At the present 50 percent of websites are responsive and when your website is falling in comparison to this, it could have a major impact on the image of your company.
Web Design — The New Branding Trend
In the same way that the web’s design is gaining increasing attention as it gains more attention, more weight will be given to it. Because it is your site that serves as an important “home” for your company, it’s only natural that the design of your website directly influences the way that your brand’s image is perceived.
Pay attention to the effective application of modern technology, aesthetics and UX overall the design of your website could be more than the website for your business. It could also be the face, the symbol of your brand’s image in general.
